PlayStation Vita Cross Play advertisement

So here’s my second media blog about the PlayStation Vita Cross Play advertisement. Enjoy.







The advertisement is 31 seconds long. Its part of an ads campaign that Sony launched to promote the new PlayStation Vita. I first saw it while watching a new episode of the Simpsons Monday afternoon, and it caught my eye.

It starts with a view of a city with six lanes of traffic then goes to the protagonist who is sitting playing games on his PlayStation 3 at home while the narrator says,” It’s a problem as old as gaming itself: stay home and just keep playing, or get to work on time so your coffee-breathed boss doesn’t ride you like a rented scooter.” He then switches to the PlayStation Vita and walks out of his living room and down stairs so he can go to work, while the narrator says,” Who says you have to choose.” Goes down his stairs and into the city, crosses a street and then walks onto a raised pedestrian platform playing on the PlayStation Vita, and the final part of the narration: “Your PlayStation 3 stays home but the game goes with you.” Ends with a picture of the vita and the Sony brand name and their motto: “Make Believe.”

                              Here's the PlaySation Vita CrossPlay advertisement:

Analyze.

Pretty much I see bandwagon, because your not a true gamer unless you can walk to work while play a video game. And little bit of hidden-fear because you don’t want to be fired from your job for staying home and playing.

Interpret.

I haven’t seen advertisements similar to this one, but that might just be me I’ve got a DVR and skip the ads.To my mind gamers are the target of this advertisement. in particular gamers who want to keep gaming.It has gamers as a stereotype I don’t find that personally offensive, but I’m not really a gamer.

Evaluate.

Its biggest strength come from being very gamers oriented, but that is also its biggest weaknesses. I’d say it most memorable in my mind because of the creative use of camera shots. I liked the advertisement, but I’m not that much of a gamer so I wouldn’t buy the Vita.





Here's some of the links I found.

http://en.wikipedia.org/wiki/PlayStation_Vita

http://us.playstation.com/psvita/

http://en.wikipedia.org/wiki/PlayStation_Vita_system_software